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The Badlands Collection was the first collection to launch under the Stabilized Series (Shwood's material innovation of casting loose natural elements in dyed resin). 

We created photo and video assets to support both a pre-launch/pre-sale tease phase and a launch/post launch phase. The assets were developed to tell a story from the initial inspiration and conceptual idea of the product to the physical hands-on process of making of the product. 

The rollout strategy included phased look-books, phased social videos, social influencer campaigns, phased digital display, sell-in tools and sales materials, display materials, merchandising standards, trade show display and materials, social enter-to-win and sales contest. 

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