For this launch during NYFW, we took over the Originals SOHO store with collab branding including window graphics, cash wrap graphic & in-store graphic installation and custom shopping bags. 

We kicked off the launch with an activation outside of our adidas Branded Concept Store a few blocks away. In partnership with Sweetery NYC, a branded adidas Originals truck was parked outside of the store giving away free Smore's and hot chocolate. Patrons received a walking map to our Originals store with a code to try their hand at unlocking a piece from the collection.