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Spring in Store

Target

Spring is a season that bounces from self-care mindsets of renewal, and re-charge  (New Years resolutions, Spring cleaning etc.) to outer focused moments of gifting and showing appreciation to others (Valentine’s Day, Easter, Mother’s Day etc.).

This Spring, Target curated a connection between care and joy with an in-store creative package that set the mood, made shopping easy and mirrored the expansion of the season. As the flowers started to bloom outside, the creative in store grew and bloomed in unison, ensuring guests saw something fresh and new with every trip.

creative strategy

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