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ADIDAS // SOHO 10 YR ANNIVERSARY
Over three weeks, adidas celebrated the 10 year anniversary of the Originals store in SOHO kicking off with birthday cake, champagne and DJ Monet Mazur at Fashion's Night Out. During the event, the limited edition Melborne watch was launched and anyone who purchased got invited to the second event.
The second event was a private in-store party and performance by A$AP Rocky.
The third and final event was a curated exhibition by photographer Ben Solomon. "Here We Go Again: Creativity Through the Decades in New York City" featured the works of multiple artists backed by a set by DJ Neil Armstrong.
The next morning was the launch of the anniversary footwear: the NY Rivalry Lo- a limited edition collection.
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