Aligning with the global brand campaign, we adapted the Stan Smith creative to work in our key markets through out-of-home street art and mural placement in high-traffic areas. 

We brought the collection to life in-store through premium window installations, elevated in-store display and in-store communications including custom shopping bags. 

Our digital and multi-touch email campaign was complimentary of the larger global messaging with an emphasis on driving traffic directly into the adidas Originals stores.